Our wine partners

We are proud and humble to represent our winemakers in the Norwegian market

Our starting point and approach to the industry is based on retail experience and commercial experience.
As many are in love with the products themselves, we focus on optimizing value chains and moving goods. We want the consumer to experience quality - regardless of price.
Our market strategy is based on over 20 years of combined experience in Senior Management within the Retail and Horecaindustry and extensive experience from Branding, Design and Marketing.

Our fresh approach to the wine industry helps us stand out from the competition and gives us a commercial edge, while our in-depth knowledge of the value chain and understanding of the local market makes us the perfect partner.

Our focus is a partnership for promoting new premium products, entering new markets, and providing specialist advice on securing the right product portfolio, for the right price and for the right target group.

                               Some of our benefits:

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• Owner to owner dialog
• Operative owners secure dedication
• High focus on sale and monthly reports
• Open book policy
• Partnership approach –Your Norwegian ambassador
• Full value chain insight/experience
• Consumer & Monopoly specialists
• Utilize mechanisms and synergies to win the market
• Mean and lean organization
• Analytic and commercial approach to the market
• Flexible business model, from traditional importer to Brand Ambassador ​

Management

Øyvind Andersen
​Managing Director / Owner
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With passion for wine and food.
I established Poder in 2017, after over 20 years in various management positions within retail and horeca.

Our vision is 
We want to be the best promoters of high-quality products from small and medium-sized producers for the Norwegian population.